Our proven track record in working with corporate businesses from the commercial property and hospitality sector meant Flex were the first choice to create and manage an editorial media campaign to publicise that The Pro-invest Group, were embarking on ambitious expansion plans.
Backed by a billion-dollar fund, Australasia’s leading private equity real estate asset management business were moving into the UK & Europe, with a team of high calibre, exceptionally experienced senior executives from across the finance, investment and property sectors.
Following the initial launch story, which received widespread media coverage, Flex had to turn their attention to keeping the Pro-invest story alive.
We devised a top line publicity campaign to link Pro-invest to the COP26 conference, by highlighting the expertise of our clients in building and operating carbon neutral sustainable property in Australia.
This gave Flex the angle to promote the company’s Co CEO into the media as a subject matter expert for the “green hotel dream”, which resulted in five minutes for Pro-invest on Sky News, and an opinion editorial which ran within the b2b media.
The story of The Pro-invest Group launch appeared in several high profile industry magazines and news feeds, including Hotel News Now, Top Hotel News, H&C News and Hospitality Inside.